To create an informational brochure which indicates the benefits of ethanol as a bio fuel through the use of concepts such as metaphor.
Programs: InDesign, Photoshop
The concept of a survival guide is a direct metaphor for the importance of generating clean and renewable energy. The choice was made to impliment the original imagery of a survival manual rather than ethanol images to solidify the survival manual concept. Colors were kept to a minimum and along the lines
of a survival manual using green and red.