Minthology Mens Body Care

Design Challenge
To develop a body care product line for young professional males between the ages of 18-30.
A packaging system was developed to reinforce the branding of Minthology as a boxed set.
Programs: Illustrator, InDesign

Design Solution
Minthology is a natural mint based hair and body care line which appeal to the trendy young professional who cares about his appearance. Each products features a unique label consisting mostly of black and gray with green highlights. A flat black wood ammo box was used as the container lined with green tactile paper. Round labels were used with frayed naural paper borders to balance ruggedness and cleanliness. The soap was wrapped with a black paper and secured with a green ribbon and black wax seal. Both of the tins of pomade and wax are adhered to the box with hidden magents in the lid.